Mark Caudell

Design, art & Creative director

A decade+ experience in digital media bringing proven knowledge of local and global design direction, innovation, creativity and management with an emphasis on creating scaleable design systems and web apps for global clients including HSBC, RBS and Barclays.

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All scale Design Direction

Proven experience in delivering multi-channel digital design solutions across global and local markets with usability and scalability as core values.

Innovative Creative vision

Extensive experience in creating visionary work through technological and design innovation throughout the financial sector.

Accuracy, Speed & reliability

An agency bred background in managing process and delivering high quality work in deadline and budget driven environments.

Portfolio examples

Barclays

Premise:
A pitch to redesign the investor relations section of Barclays.com. Using the existing content we wanted to cast a new perspective for existing and prospective customers.

Result:
An interactive timeline using the share price as a base to expose Barclays news and articles to inform, engage and educate the customer base.

Role:
Concept development, interaction and art direction, UI and UX production.

Conde Nast

Premise:
A pitch to redesign the global landing page for CondeNaste.com. We waned to expose the brands and content available to them to build a picture of the publishing giant’s reach and style.

Result:
A tablet/mobile focussed approach that used powerful photography and interface interactions to create an engaging app esq. microsite.

Role:
Concept development, interaction and art direction, UI and UX production.

Scottish Widows

Premise:
A pitch to take a wealth of data centred around an insurance survey and create an engaging, filterable, editorial and infographic based experience to engage customers.

Result:
A landing page made up of a flexible coded tiles presenting engaging content routes to explore the survey findings.

Role:
Interaction and art direction, UI and UX design production.

HSBC Connections

Premise:
An under-read but insight rich international monthly magasine needed an engaging, scalable and exploratory way to present the content.

Result:
An exploratory experience based around a tracked journey of tags and articles allowing readers to move through the content based on their own areas of interest.

Role:
Interaction and art direction, UI and UX design production.

HSBCnet

Premise:
HSBCnet is a business banking platform. To aid the selling of this product a bland run-through had to be revamped on a massive scale to really expose the features of the product.

Result:
A specially shot showcase interactive film with rabbit hole short films created to expose the features and benefits of the product

Role:
Interaction and art direction, UI and UX design production.

Southampton Airport

Premise:
A new website pitch for the small airport with a big corporate through-put and pride in the processing speed.

Result:
A tight deadline meant a phased approach focussed around the journey of the customer from morning wake up to boarding the flight through a connected experience from start to finish.

Role:
Interaction and art direction, UI and UX design production.