Business Problem

Scottish Widows had a wealth of data, research and content around the retirement theme but were unsure how to best utilise and publish it for public consumption. This twinned with the aim of increasing awareness for younger people around retirement and the importance of it, the project was born.

Approach

We wanted to surface the content in a meaningful and timely way that gave Scottish Widows a platform to continually generate new content through and use to push both information and products to new and existing customers.

Solution

We created a filterable library of content organised as an organic grid that could be bent and shaped as the editors felt fit to best highlight and showcase certain pieces of content. Colour coded and style coded modules allowed for quick scanning of the grid when looking for certain items as well as a comprehensive list of filters on the right to aid that search. This meant we had the ability to not only explore the content but also find what we wanted quickly and easily.